For Gen-Z, music serves as more than just a soundtrack to our lives; it becomes a love language, a means of expressing emotions and forging connections that transcend verbal communication. Through 10TIHAY it was discovered that teens and young adults are craving fresh ways to connect with their peers and create lasting memories. Choosing Spotify meant giving more insight to Kat and Patrick’s love story. All executions below led to the anniversary premiere of the movie. Most images were generated through AI.