Duolingo Math is a math app. The goal of this campaign is to introduce Duolingo’s existing user base and new users to their new app in an unexpected, yet memorable way. During this project we were able to come up with a new response that will help and encourage a new audience that math is fun. I personally chose to change up the designs to what I thought looked best. Art direction of this campaign created by me, as well as the Instagram carousel and story post.